Introduction
Eye-Tech (“we”, “us”, or “our”) is committed to protecting the privacy of our users (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (eye-tech.co.uk) and use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully.

Data Controller
Eye-Tech is the data controller responsible for your personal data. Contact: sales@eye-tech.co.uk

Information We Collect
We may collect personal information that you provide to us directly, such as:

• Name
• Email address
• Phone number
• Company name

Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR Article 6:

• Legitimate interests: to improve our services, ensure security, and communicate relevant updates, where these interests are not overridden by your rights.
• Legal obligation: where we are required to process data to comply with applicable law.
• Consent: where you have provided explicit consent, such as for marketing communications.

How We Use Your Information
We use your personal data for the following purposes:

• To provide and manage our services
• To communicate with you about our services
• To send promotional communications (where you have consented or we have a legitimate interest)
• To improve our website and services
• To comply with legal obligations

Data Sharing and Disclosure
We may share your information with third parties in the following circumstances:

• Service providers who perform services on our behalf, such as data analysis, email delivery, and marketing assistance. These providers are contractually bound to process data only as instructed and in compliance with UK GDPR.
• Business partners and affiliates for the purposes described in this Privacy Policy.
• In response to a legal request, such as a subpoena, court order, or government investigation.
• To protect and defend our rights, property, or safety, or that of our users or others.
• In connection with a merger, sale, or transfer of all or part of our business or assets.

We do not sell your personal data to third parties.

Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law:

• Contact and enquiry data: retained for up to 3 years from your last interaction with us.
• Marketing data: retained until you withdraw consent or opt out, or for up to 3 years from your last interaction with us.
• Website analytics data: retained for up to 26 months.

When data is no longer required, it is securely deleted or anonymised.

Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies, including Google Analytics (GA) and Google Tag Manager (GTM), to enhance your experience and analyse site performance. A consent banner is displayed on your first visit to obtain your preferences. You can manage cookie preferences at any time through our consent banner or your browser settings. Disabling certain cookies may affect your ability to fully experience our website.

International Data Transfers
Some of our service providers may process your data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), to protect your data.

Your Rights Under UK GDPR
You have the following rights regarding your personal data under Articles 15–22 of UK GDPR:

• Right of access (Art. 15): You may request a copy of the personal data we hold about you.
• Right to rectification (Art. 16): You may request correction of inaccurate or incomplete data.
• Right to erasure / “right to be forgotten” (Art. 17): You may request deletion of your personal data where it is no longer necessary, or where you withdraw consent.
• Right to restriction of processing (Art. 18): You may request that we limit how we use your data in certain circumstances.
• Right to data portability (Art. 20): You may request a copy of your data in a structured, machine-readable format where processing is based on consent.
• Right to object (Art. 21): You may object to processing based on legitimate interests or for direct marketing purposes.
• Rights related to automated decision-making (Art. 22): You have the right not to be subject to solely automated decisions that produce significant legal or similar effects without human involvement.

To exercise any of these rights, please contact us at sales@eye-tech.co.uk. We will respond within one calendar month at no charge.

Right to Withdraw Consent
Where we rely on your consent to process personal data, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal. To withdraw consent, contact us at sales@eye-tech.co.uk or use the unsubscribe link in our emails.

Right to Lodge a Complaint
If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

• Website: https://ico.org.uk
• Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first at sales@eye-tech.co.uk.

Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, and destruction. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security. In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.

Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have done so, we will take steps to delete such information promptly.

Prohibited Uses
You agree not to use our website and services for any unlawful or prohibited purpose, including:

• Engaging in any activity that violates any local, national, or international law or regulation.
• Transmitting any harmful or malicious code or software.
• Attempting to gain unauthorised access to our systems.
• Interfering with the operation of our website or services.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the “Last Updated” date. Your continued use of our website and services after any changes constitutes your acceptance of the revised Privacy Policy.

Contact Us
Eye-Tech
Email: sales@eye-tech.co.uk