Data Controller
Eye-Tech is the data controller responsible for your personal data.
Email: sales@eye-tech.co.uk
Website: eye-tech.co.uk

Introduction
Eye-Tech (“we”, “us”, or “our”) is committed to protecting the privacy of our users (“you” or “your”). This Privacy Policy explains how we collect, use, and safeguard your information when you visit eye-tech.co.uk (the “Site”) or communicate with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Site is intended for medical professionals, healthcare facilities, distributors, and other businesses. It is not directed to patients and is not intended to collect patient or medical information. Please do not submit any personal health or patient information through any part of the Site.

Information We Collect
Information you provide directly:

• Name
• Email address
• Phone number
• Company name
• The contents of your message or enquiry

Information collected automatically (with your consent):

• IP address (anonymised)
• Browser type and version
• Device type
• Pages visited and time spent on the Site
• Referring pages

We do not collect payment information, health data, government ID numbers, or other sensitive personal information through the Site.

Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR Article 6:

• Legitimate interests: to respond to business enquiries and operate and secure the Site, where these interests are not overridden by your rights.
• Consent: we only activate analytics cookies and tracking after you have explicitly accepted via our cookie banner.
• Legal obligation: where processing is required to comply with applicable law.

How We Use Your Information

• To respond to your enquiries and provide information about our products and services
• To operate, maintain, and improve the Site
• To send promotional communications where you have consented or we have a legitimate interest
• To understand how the Site is used (only where you have consented to analytics)
• To comply with applicable legal obligations

Cookies and Tracking
We use cookies for two purposes:

• Strictly necessary cookies: required for the Site to function and to remember your consent choice. These are always active.
• Analytics cookies (Google Analytics): used to understand how visitors use the Site. These are not activated until you explicitly accept via the consent banner.

You can accept or decline non-essential cookies when you first visit the Site, and change your choice at any time via the Cookie Settings link in the footer, or by visiting our cookie policy at eye-tech.co.uk/cookie-policy.

We also honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat this as a request to opt out of non-essential tracking.

Google Analytics and International Transfers
Where you have consented, we use Google Analytics (provided by Google LLC, based in the United States) to analyse Site usage. As a UK-based company, your data will remain subject to UK GDPR protections. However, Google Analytics may transfer data to the United States. Google is certified under the EU-US Data Privacy Framework and has Standard Contractual Clauses in place approved by the UK Information Commissioner’s Office (ICO), which provides an appropriate safeguard for this transfer. You can opt out of Google Analytics at any time by declining cookies via the cookie banner or by installing Google’s opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Data Sharing
We do not sell your personal data. We may share information with:

• Service providers who perform services on our behalf (such as website hosting and analytics), who are bound to process data only as instructed and in compliance with UK GDPR
• Legal or regulatory authorities where required by law
• A successor company in the event of a merger or acquisition

Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law:

• Contact and enquiry data: retained for up to 3 years from your last interaction with us
• Marketing data: retained until you withdraw consent or opt out, or for up to 3 years from your last interaction with us
• Website analytics data: retained for up to 14 months within Google Analytics

When data is no longer required, it is securely deleted or anonymised.

Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, and destruction. No method of transmission over the internet is completely secure and we cannot guarantee absolute security. In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.

Your Rights Under UK GDPR
You have the following rights regarding your personal data under Articles 15-22 of UK GDPR:

• Right of access (Art. 15): request a copy of the data we hold about you
• Right to rectification (Art. 16): request correction of inaccurate or incomplete data
• Right to erasure (Art. 17): request deletion of your data in certain circumstances
• Right to restriction of processing (Art. 18): request that we limit how we use your data
• Right to data portability (Art. 20): request your data in a machine-readable format where processing is based on consent
• Right to object (Art. 21): object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent (Art. 7): withdraw consent for analytics at any time via the cookie banner
• Rights related to automated decision-making (Art. 22): we do not carry out solely automated decision-making that produces legal or significant effects

To exercise any of these rights, contact us at sales@eye-tech.co.uk. We will respond within one calendar month at no charge.

Right to Withdraw Consent
Where we rely on your consent to process personal data, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal. To withdraw consent, contact us at sales@eye-tech.co.uk or use the unsubscribe link in our emails.

Right to Lodge a Complaint
You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would appreciate the opportunity to resolve any concerns directly first — please contact us at sales@eye-tech.co.uk.

Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have done so, we will take steps to delete such information promptly.

Prohibited Uses
You agree not to use our website and services for any unlawful or prohibited purpose, including:

• Engaging in any activity that violates any local, national, or international law or regulation
• Transmitting any harmful or malicious code or software
• Attempting to gain unauthorised access to our systems
• Interfering with the operation of our website or services

Third-Party Links
The Site may contain links to third-party websites. This Privacy Policy does not apply to those sites and we are not responsible for their privacy practices.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the “Last Updated” date. Your continued use of our website and services after any changes constitutes your acceptance of the revised Privacy Policy.

Contact Us
Eye-Tech
Email: sales@eye-tech.co.uk
Website: eye-tech.co.uk